Sweaty Bands
Straight out of college I landed a job at Sweaty Bands as their Senior Design Director, where I produced an all-encompassing range of in-house design needs as well as managed several in-house and freelance designers. Sweaty bands gave me the opportunity to step up and become a fast-paced director tackling sporadic day to to day needs. When Covid-19 hit I found myself acting as the sole designer of the company and I had to quickly change gears into heading up face mask (PPE) production while still carrying on all daily design and marketing functions. Throughout my year and a half at the sportswear company, I was able to take 100+ designs to market and create nearly 170+ marketing campaigns along with gaining skills in running a small business.
100+ / 170+ / 770+
designs released marketing campaigns B2C emails sent
product print & pattern
custom management
promotional and marketing graphics
social media
photography + editing
The company operated on a month-to-month basis and I quickly learned to update assets at a moment's notice. Along with flexing my creative skills, I learned to develop marketing and managerial abilities that made me proficient in having analytical sales data influence the design of my promotional materials.
