FOSSIL video production

I learned so much from my time at the Fossil Group and one of my favorite experiences was getting to come up with, storyboard, and assist in the production of this short video featuring some of the most energetic actors I’ve ever had the chance of working with…dogs! This all started when the team was discussing how to promote new styles set on releasing around graduations. My coworkers mentioned how they recently produced a video featuring bunnies and that they wish they could work on animal videos forever. Lightbulb! I then pitched the idea of puppy graduation from training school and it very quickly turned from concept to searching for professional dog talent. With the actors cast (and compensated with belly-rubs) we set on creating tasks and obstacles for them to complete using staple products for the recent grad entering their dream career.

(I do not own or have access to the video shown below. You can find the video, linked below, on the Fossil YouTube channel while the post is still active.)