FC CINCINNATI

Design concepts for an FC Cincinnati advertising and social media ticket sales campaign.

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THE DESIGN CONCEPT

My idea for this campaign was to push the FC Cincinnati brand in a refreshed, out of the box, modern way, utilizing some of their key branding elements. With FCC’s diamond pattern I highlighted their drive to celebrate their fans and the community, which is at the crux of who they are. Also touching on their love of the community I included their motto “Ignite and Unite” in the upcoming game announcement, creating a call to action, “Ignite, Unite and Wear White” for the white-out game against D.C. United.