Ausgehen

Ausgehen is an ongoing retail publication targeted toward the interests of selective and well-read individuals. Developed for my Typography 3 course, the objective of this project was to demonstrate the application of advanced typography skills, consideration of the target market, awareness of the image content, communication, storytelling, and familiarization with the fundamentals of publication methodology. The second part of this project was to create tablet and mobile versions of the publication. The objective was to introduce the unique navigational and communicational challenges presented by these medias versus traditional print executions. 

I focused on a publication about going out in the city of Vienna, Austria. Appropriately named "Ausgehen," is German for "go out," and I intended it to be an outlet to what is happening in the city, featuring: food, exploring something new, and entertainment. Having had the opportunity to visit the city several times in my life, Vienna will forever hold a special place in my heart. Though Ausgehen will never go into production, I hope to instill a desire in people to travel and discover the beauty that the world has to offer.